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Product description

Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.

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Details

  • ISBN13 9781119174776
  • Released 2015
  • Publisher Wiley
  • Format Elektronisk medie
  • Edition 7
  • Language English