Optimal Bundling
Marketing Strategies for Improving Economic Performance
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Product description
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.
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Details
- ISBN13 9783662091197
- Released 2013
- Publisher Springer
- Format Elektronisk medie
- Edition 1
- Language English