Individual Goal Hierarchies as Antecedents of Market Structures
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Product description
Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regulatory model of consideration set formation.
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Details
- ISBN13 9783322978134
- Released 2019
- Publisher Deutscher Universitatsverlag
- Format Elektronisk medie
- Language German