Role of Marketing in Launching New Products, The

Name: Role of Marketing in Launching New Products, The
Price: 32,70 DKK
Availability: InStock
ISBN: 9780132143363

Role Marketi Launch Ne ePub_1

Phil Baker

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Print: 2 page-prints
Excerpt: 2 copy-operations

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Product description

This Element is an excerpt from From Concept to Consumer: How to Turn Ideas into Money (ISBN: 9780137137473) by Phil Baker. Available in print and digital formats. Maximize your new product’s chances of success by optimizing the role of marketing throughout the entire product development process. The role of marketing is to help products succeed through a variety of activities: influencing product design, positioning the product and company, conducting market research, promoting the product, and understanding and communicating with customers. An excellent marketing plan revolves around the relationship between company and customer and consistently begins with respect for that customer.

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Details

ISBN13 9780132143363
Pages 10
Released 2009
Publisher FT Press PTG
Format Elektronisk medie
Edition 1
Language English