Reimagining and Reshaping Events: Theoretical and practical perspectives
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Product description
A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues.
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Details
- ISBN13 9781911635895
- Released 2022
- Publisher Goodfellow Publishers
- Format Elektronisk medie
- Edition 1
- Language English