Services Marketing eBook Rental
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Product description
Services Marketing, second edition, helps readers develop a practical understanding of services marketing through a problem-based, hands-on learning approach. It includes industry examples that highlight services marketing in action, and contemporary case studies that encourage reflection and the application of theory to real-life situations. With a focus on current theory and practice, this text explores marketing opportunities that arise from service-based economies and shows readers the need for services marketing in creating customer value.
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Details
- ISBN13 9780190312800
- Released 2019
- Publisher OUPANZ
- Format Elektronisk medie
- Edition 2
- Language English