Butterfly Effect in Competitive Markets
Driving Small Changes for Large Differences
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Product description
This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.
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Details
- ISBN13 9781137434975
- Released 2015
- Publisher Palgrave Macmillan
- Format Elektronisk medie
- Language English