Media Relations in the 21st Century
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Product description
The text explains the evolution of media relations over the past decade. It provides insight into how public relations practitioners can work most effectively with journalists in today's world of economic limitations, social media, and at times, opposing priorities and agendas.
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Details
- ISBN13 9781516558735
- Released 2016
- Publisher Cognella Academic Publishing
- Format Elektronisk medie
- Edition 1
- Language English