Introducing Research Methodology

Offering an encyclopedic introduction to research, this book shows you how to think about every stage of their project and equips you with the tools you need to understand different research processes. Packed with examples showing the diversity of research, this third edition provides hands-on guidance to help: Develop key academic skills like critical thinking, effective writing and building an argument Confidently interpret findings, assess arguments and understand the wider impact of their research Understand the challenges and opportunities involved in working with new types of data like social media and online data Supported by a dynamic new website with downloadable templates, case studies, dos and don’ts videos and more, this practical book prepares you for not just getting to grips with methodological concepts, but being ready to apply them.