Happiness Management and Social Marketing: A wave of sustainability and creativity
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Product description
In these moments of health crisis, happiness management and social marketing are not teaching that it is possible to build a more committed, innovative and productive society. To achieve this end, countries and organizations must undertake a wave of human resource policies and actions that stimulate individuals’ happiness and creativity. In this way, a new economy can emerge that holistically promotes social welfare, equality, and talent.
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Details
- ISBN13 9783034342322
- Released 2021
- Publisher Peter Lang AG, Internationaler Verlag Der Wissenschaften
- Edition 1
- Language English