Butterfly Effect in Competitive Markets
Driving Small Changes for Large Differences
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Product description

This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.

Details

  • ISBN13 9781137434975
  • Released 2015
  • Publisher Palgrave Macmillan
  • Format Elektronisk medie
  • Language English