The Chinese Consumer Market: Opportunities and Risks
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Product description
The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies.
- The first book is in English made by Chinese researchers with a Chinese viewpoint of developments
- Provides the management implications in different sectors of the Chinese economy
- Predicts future trends
Details
- ISBN13 9781780632209
- Pages 250
- Released 2009
- Publisher Chandos Publishing
- Language English