Toyota China
Matching Supply with Demand
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Produkt beskrivelse
This case study examines how Toyota China is using demand forecasting, production planning, and customer management techniques to align supply and demand in China's fast-growing automotive market. The authors illuminate the China market's unique channels and challenges, including requirements to project sales for new models with no historical data. They focus on realistic issues and challenges throughout, offering exceptional value to both students and practitioners. Authors: Xiaoying Liang, City University of Hong Kong; Lijun Ma, Shenzhen University; Houmin Yan, City University of Hong Kong.
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Detaljer
- ISBN13 9780133757699
- Sider 12
- Udgivet 2013
- Forlag FT Press PTG
- Udgave 1
- Sprog Engelsk