Consumer Brand Relationships
Meaning, Measuring, Managing
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Produkt beskrivelse
Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.
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Detaljer
- ISBN13 9781137427120
- Udgivet 2015
- Forlag Palgrave Macmillan
- Format Elektronisk medie
- Sprog Engelsk