Consumer Brand Relationships
Meaning, Measuring, Managing
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Product description
Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.
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Details
- ISBN13 9781137427120
- Released 2015
- Publisher Palgrave Macmillan
- Format Elektronisk medie
- Language English