Consumer Brand Relationships

Meaning, Measuring, Managing
Please select
Please note that the standard 14-day cancellation right terminates upon receiving access to the e-book.

Product description

Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.

Accessibility information

Select variation, to see accessibility information

Details

  • ISBN13 9781137427120
  • Released 2015
  • Publisher Palgrave Macmillan
  • Format Elektronisk medie
  • Language English