Contemporary Strategic Marketing
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Produkt beskrivelse
An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/brennan/
Oplysninger om tilgængelighed
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Detaljer
- ISBN13 9781350305274
- Udgivet 2007
- Forlag Bloomsbury Academic
- Format Elektronisk medie
- Udgave 2
- Sprog Engelsk