Contemporary Strategic Marketing

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Product description

An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/brennan/

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Details

  • ISBN13 9781350305274
  • Released 2007
  • Publisher Bloomsbury Academic
  • Format Elektronisk medie
  • Edition 2
  • Language English