How Brands Grow: Part 2 Revised
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Produkt beskrivelse
This book will change the way you think about marketing forever.
Following the success of international bestseller How Brands Grow: What Marketers Don’t Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, ‘Getting Down to Business-to-Business Markets’.
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Detaljer
- ISBN13 9780190330033
- Udgivet 2021
- Forlag OUPANZ
- Format Elektronisk medie
- Udgave 2
- Sprog Engelsk