How Brands Grow: Part 2 Revised

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Print: 10 page-prints

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Product description

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Don’t Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, ‘Getting Down to Business-to-Business Markets’.

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Details

ISBN13 9780190330033
Released 2021
Publisher OUPANZ
Format Elektronisk medie
Edition 2
Language English