Internal Marketing: Directions for Management
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Produkt beskrivelse
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and servic
Oplysninger om tilgængelighed
Detaljer
- ISBN13 9781134613939
- Sider 336
- Udgivet 2000
- Forlag Routledge
- Format Elektronisk medie
- Udgave 1
- Sprog Engelsk