Internal Marketing: Directions for Management
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Product description
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and servic
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Details
- ISBN13 9781134613939
- Pages 336
- Released 2000
- Publisher Routledge
- Format Elektronisk medie
- Edition 1
- Language English