Market Segmentation Success
Making It Happen!
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Produkt beskrivelse
Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select
Oplysninger om tilgængelighed
Detaljer
- ISBN13 9781136772450
- Sider 204
- Udgivet 2008
- Forlag Routledge
- Format Elektronisk medie
- Udgave 1
- Sprog Engelsk