Market Segmentation Success
Making It Happen!
Please note that the standard 14-day cancellation right terminates upon receiving access to the e-book.
Product description
Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select
Accessibility information
Details
- ISBN13 9781136772450
- Pages 204
- Released 2008
- Publisher Routledge
- Format Elektronisk medie
- Edition 1
- Language English