Marketing the e-Business
Bemærk venligst, at den normale 14 dages fortrydelsesret ophører ved modtagelse af adgang til e-bogen.
Produkt beskrivelse
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics in
Oplysninger om tilgængelighed
Detaljer
- ISBN13 9781134520275
- Sider 368
- Udgivet 2002
- Forlag Routledge
- Format Elektronisk medie
- Udgave 1
- Sprog Engelsk