Marketing the e-Business
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Product description
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics in
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Details
- ISBN13 9781134520275
- Pages 368
- Released 2002
- Publisher Routledge
- Format Elektronisk medie
- Edition 1
- Language English