Marketing Research, International Edition

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Produkt beskrivelse

For undergraduate marketing research courses. 

The “nuts and bolts” of marketing research.

Marketing Research gives students a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.

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Detaljer

  • ISBN13 9780273785125
  • Sider 496
  • Udgivet 2013
  • Forlag Pearson (Intl)
  • Udgave 7
  • Sprog Engelsk