Marketing Research, International Edition
Please note that the standard 14-day cancellation right terminates upon receiving access to the e-book.
Product description
For undergraduate marketing research courses.
The “nuts and bolts” of marketing research.
Marketing Research gives students a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.
The “nuts and bolts” of marketing research.
Marketing Research gives students a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.
Accessibility information
Select variation, to see accessibility information
Details
- ISBN13 9780273785125
- Pages 496
- Released 2013
- Publisher Pearson (Intl)
- Format Elektronisk medie
- Edition 7
- Language English