Public Relations: Theory and Practice

Public Relations: Theory & Practice, 3rd edition, provides a new perspective on the world of PR; its role, its place and the ethical dilemmas associated with PR in general. Today, the use of technology, and more specifically social media, is leading to more and more crises in business. One only has to look at the newspapers to see how Facebook, Twitter and ordinary SMSes have got people into trouble on a range of issues. These individuals include CEOs of companies as well as ordinary workers.