Public Relations: Theory and Practice
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Product description
Public Relations: Theory & Practice, 3rd edition, provides a new perspective on the world of PR; its role, its place and the ethical dilemmas associated with PR in general. Today, the use of technology, and more specifically social media, is leading to more and more crises in business. One only has to look at the newspapers to see how Facebook, Twitter and ordinary SMSes have got people into trouble on a range of issues. These individuals include CEOs of companies as well as ordinary workers.
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Details
- ISBN13 9781485132189
- Released 2022
- Publisher Juta & Company (Pty) Ltd
- Format Elektronisk medie
- Edition 3
- Language English