Sales Force Design For Strategic Advantage

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751,25 kr.
676,12 kr.
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Produkt beskrivelse

This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.

Detaljer

  • ISBN13 9781403903051
  • Sider 399
  • Udgivet 2004
  • Forlag Palgrave USA
  • Format Hardback
  • Udgave 1
  • Sprog Engelsk