Supply Chain Strategy at Zophin Pharma
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Produkt beskrivelse

This new case study reviews supply chain strategy at Zophin Pharma, a major global generic drug manufacturer seeking to strengthen its presence in its domestic Indian national market. It reviews issues such as building effective local distribution channels, responding to tough price-based competition, improving plant manufacturing performance, and more. Focusing on realistic issues and challenges, this case study offers exceptional value to both students and practitioners. Author: Arqum Mateen, Indian Institute of Management.

Detaljer

  • ISBN13 9780133758566
  • Sider 5
  • Udgivet 2013
  • Forlag FT Press PTG
  • Udgave 1
  • Sprog Engelsk