Supply Chain Strategy at Zophin Pharma

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Product description

This new case study reviews supply chain strategy at Zophin Pharma, a major global generic drug manufacturer seeking to strengthen its presence in its domestic Indian national market. It reviews issues such as building effective local distribution channels, responding to tough price-based competition, improving plant manufacturing performance, and more. Focusing on realistic issues and challenges, this case study offers exceptional value to both students and practitioners. Author: Arqum Mateen, Indian Institute of Management.

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Details

  • ISBN13 9780133758566
  • Pages 5
  • Released 2013
  • Publisher FT Press PTG
  • Format Elektronisk medie
  • Edition 1
  • Language English