Storytelling in Organizations

From Theory to Empirical Research
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Product description

Storytelling in organizations is a notion that encompasses both the stories that the organization produces and the ones told by its members. It provides both an in-depth treatment of the literature on narratives, stories and storytelling and an extensive empirical case from an American banking institution.

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Details

  • ISBN13 9780230271753
  • Released 2009
  • Publisher Palgrave Macmillan
  • Format Elektronisk medie
  • Language English